When John Keatley was commissioned to shoot this campaign for Snoqualmie Casino, we both got excited about getting the chance to combine a bunch of different elements. Aside from the dance floor, which we created with selected stock and adjustments to make lights, all of the casino backgrounds where shot on location. I hear they had a fun time clearing out some of the gamblers. Next, all the subjects were shot on set in-front of seamless. They used one of those tiny trampoline to get a good jump. The CGI sign was created and adjusted to the angles we needed. Last step, put’em all together.