We love working on cars! They shot this truck in Hawaii between takes for the TV ad. I believe they weren’t intending to do a photo shoot, but since everything was already there, they carpe diem-ed it and made it happen. As far as direction goes, the first order of business was to make the trucks product correct, bring out the lines and showcase some of the options. For styling and mood; make sure all the truck images matched, had a darker feel to go with the black truck, and they wanted the scene to be just before sunset. Black sand beaches and blue skies mixed with a little red. We love the way it turned out. Did we mention we love working on cars?