Dive

This project for PUMA’s new BioWeb technology was all about consistency and power. With all the athletes in different parts of the country, it meant that everyone was shot in different places, with different lighting setups, and by multiple shooters . The biggest challenge was keeping everything in the same world. We love the final product. Scroll down to see more about the project.

 

 

img

about the project

For this project, we retouched the images of Maurice Edu, Dave Mirra, and Cordarrelle Patterson. There was originally a fourth we also touched, but Usain Bolt was added later due to a last minute lineup change.

One of the key hurdles for the client on this project was that multiple photographers were used. This was due to all the athletes being in multiple locations, which made it easier for lining up everyone's schedule under the tight deadline. Unfortunately, it opened concerns with about having the lighting and color match and look consistent. Aside from different shooters and their different lighting setups, there was also the factor of different cameras. It was all about finding the perfect middle ground between all those factors to find the right balance. We love a good challenge and we think they turned out great.

Aside from color adjustments, readjusting the light location in post really helped. You can change lighting easily by just opening up an area a tad and then bringing slightly more shadow to another. It almost feels like you are grabbing the light on set and moving it to a different location. It's always fun when what you are doing feel tangible.

We really love working on jobs like this and the good news is that PUMA has actually tapped us to help expand on this project. We'll be adding more athletes and possibly touching previous images to have them all match. We are so looking forward to it.


Use by PUMA

img
img
img
Back to Surface