Google | Nexus 5
about the projectWe learn something new on every project and what we learned here was new ways to use smart objects and vector masks.
From the beginning, we knew the client would need layered files with transparent backgrounds and shadows that would work on any color. The other detail was that these files would be passed around to any retailer needing to showcase the phone. That meant the files needed to also be simple, while maintaining the ability to adjust and acclimate to any layout and environment.
By using smart objects the UI can be swapped out with just a few clicks. This saves anyone interacting with the files from having to retransform UIs to perspective. It keeps the files simple a and helps maintain quality. We also used vector masks in order to hold edge consistency and stay as perfectly dialed in as possible.
Robert Couto was the photographer for this project, and I couldn't have asked for a better collaborator. Robert's attention to detail is unbelievable. His ability to describe product materials and how they are effected by light: mind blowing. I know that sounds silly, but it's undeniably true. We had this one discussion about how something could appear as reflective black plastic or metal chrome by simply shifting where a transition happened. It honestly made all the difference in maintaing product correctness when the product design shifted, and we have to recreate certain material. It was Robert and his uncanny eye for detail that was able to articulate how we should move forward and keep everything on track.
We are honored to be a part of the launch of this new device. The final delivery for this project was for thirty-six assets, and we put a lot of heart and soul into every single one of them. We spent many a hour discussing details and working zoomed in at 400%. You start to develop a bond when you work that closely on something. In fact, we felt such a connection to the product, it is now the official squid phone. If you call the Squidquaters, we will answer on a white, Nexus 5.