Dive

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how to wreck a perfectly good Truck

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The building blocks

Here are most of the parts and pieces we used to smash a perfectly good truck into a guard that was minding it's own business.

We started with a nice, scenic landscape that was void of any necessary damaged trucks. Next up, we placed our cgi van, (the least wrecked looking thing on the planet) into the scene. The angle was slightly off, so we had to find the right grounding point so it looked like it was actually on the road. Once it felt right, it was time to wreck it.

Our beat-up truck asset library is pretty large at this point due to our search for the perfect pieces. With our arsenal of damaged parts, it was time to build (or un-build) the front end. I think the twisted, flat tire was a great find. (nice work Amber) The tire skids on the road are just a brush we made. We also searched out a ton of accident skid marks to see how they interacted with the yellow lines and other parts of the road. I like that it inspired lots of conversations about how this hypothetical person got into this fake accident. It helped us decide how to lay our marks. "I think he saw some native, hawaiian goat and lost control trying not to hit it." Our hypothetical driver is male and friendly to animals.
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how to burn a perfectly good house

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the building blocks

Here are most of the parts and pieces we used to turn a perfectly good house into a perfectly good house on fire. All the fire pieces you see here were used to create the sky... just kidding. You know what they were for. We had a blast moving those around and find the perfect version of a controlled house fire. Lots of blending changes and painting in orange glows to make it seem like the fire gave off light. The smoke we illustrated with a trick of taking a shape and using "wave" a ton of times. If you do that and fade it over and over again, you get a translucent smoke-like thing that has these layers of texture that looks, a lot like cigarette smoke. Next, we made it fluffier by expanding it with puppet warp (to make it not like cigarette smoke) Once we had those parts, we were in business.

Aside from creating fire, we also had to have our final image fit in the ad layouts. The original image was too short and skinny for the ad executions. Since we needed to switch skies anyway, it really helped for building up. After you find a sky that works with the perspective, you can drop it in and move it around until you love it. It's an easy way to add image content. Building down and the sides was a completely different story. We had to recreate grass and trees. We were very lucky to find the golf course asset to help aid in the extending the lawn area. The grass pattern was close to what we needed and there was enough of it that we didn't have any repeating patterns.
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